The term American made is becoming harder to distinguish nowadays, but most people when they use it are referring to the major American based car companies: Ford, GM, and Chrysler. One of the companies had simply refused to engage in the hybrid market, because it wasn’t cost feasible, and the other two were late to the game, but all of them are quickly taking steps to catch up to the Japanese competition. When hybrid cars were first introduced, many considered them to be gimmicky and unrealistic, similar to how the first electric cars were received, and this thinking might have kept American hybrid cars from getting serious consideration.

Ford’s original stance when it came to the hybrid vehicle was to aim at one thing Americans truly love: the SUV. One of their first models was a hybrid SUV; the company is still adding more hybrids to their production line. Although, their approach to selling their hybrids was much more conservative than the Japanese, they are starting to turn a profit, which will allow them to continue to expand their hybrid offerings and keep them competitive with foreign car companies.