Eco Friendly Cars
Eco friendly cars, despite the primary concerns of demographics and pricing issues, have seemed to form a niche in the American auto industry. Cars such as the first generation Honda Insight (2000-2006) and the first generation Toyota Prius (1997-2001) were the pioneers of the hybrid movement, with millions of people finally viewing such cars with interest and appreciation. Demographics were an initial concern but that has changed in recent years.
Fuel economy became a concern for SUVs after a time period of where bulky and heavy people movers were bought without a thought of what it would cost the Earth in the future. After the ending of the heavy SUV trend, a new issue of how to save money emerged. Partially due to the economic recession, car companies of all kinds have either partnered up to work on future models (Chrysler/Fiat/Mercedes-Benz) or have deleted some of their own brands in the hopes of rebuilding itself (GM). Ford’s EcoBoost technology promises to deliver the power of a V8 with the fuel efficiency of a V6. Cars equipped with the engine option have been limited to the Ford Flex but the technology will be introduced in the Explorer, Fusion and F-150.
Another company that has taken the reigns of the eco-friendly movement is Volkswagen, a company already known for its diesel powered automobiles. The company has taken steps to improve its efficiency by designing smaller engines (used with sister companies Audi and Porsche) and using lighter structural designs to decrease weight and increase efficiency. Results of the changes have been seen in the newly redesigned Porsche Cayenne and Audi A4.
Both cars have been redesigned using a lighter structure, the Porsche using different engines to improve the first generations downfall. Audi has increased the fuel efficiency of the A4 by using a more rigid design and by using a more aerodynamic body. Increases in coefficient drag (Cd) result in the vehicle using less power to “glide” through the air, allowing the driver to use keep a constant speed (or less) to improve their car’s mileage.
Although the car industry has been hit in the last decade, the downturn has only inspired new ideas. With the introduction of EV’s (electric vehicles) such as the Chevy Volt and Mini Cooper E, drivers will have even more options to choose from. In the next decade, increases in North America’s EPA fuel economy standards and the introduction of the European Union’s Euro 5 standards, it will be interesting to see how customers and companies respond to the ever changing conditions of the automobile industry.
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